Instagram is considered as one of the most high-yielding Social Media channels in terms of user engagement. With over 80 million users around the globe, it certainly makes a perfect avenue for businesses to promote their products and services. According to a research survey, Instagram users are more likely to follow a brand or business with a huge number of followers, therefore, what your business needs now is an effective boost in your Instagram followers to start creating more engagement among potential clients. ​

Being the second largest search engine coming right after Google, YouTube has definitely made an impact on the digital world. And, in terms of business, it has been widely used as an effective channel by entrepreneurs and companies to market their services. As it is suitable for any type of business, with videos reaching over 1.3 billion recipients worldwide, YouTube is considered as the leading Social Media medium when it comes to content advertising. A business channel with high subscriber counts has an increased likelihood of getting positive product and service response in the market.

Just like any other Social Media platforms, Twitter effectively enhances customer engagement for businesses. More engagement translates to better product visibility online and increased customer attention. Although, formulating effective and catchy tweets that promotes your business’ brands is not enough. For tweets to influence customer perception of your company or brand, it needs to reach a wider audience where people are able to perceive how a company interacts with their existing and soon-to-be clients. Thus, the need for an increased number of retweets and likes.

Podcasts are forecasted to gain more popularity among users as a direct effect of smartphone technological advancements. In the United States alone, about 24% of the American population listen to podcasts on a regular basis. Podcast marketing enables business owners and advertisers to micro target listeners that can possibly be their business clients. Not only that, podcasts may also provide SEO solutions for your company as well.

Other than YouTube, Instagram, and Facebook, Twitch has gained equally relevant increase in viewer and user counts, making it a considerable platform for product marketing and advertising It usually works with the help of an influencer promoting a company product or service on their live video streams. Followers are very likely to consider brands that are endorsed by the influencers. So the more followers your influencer have, the more likelihood your products will be considered by consumers in the market.

Much like any other Social Media channel, TikTok also has the capacity to promote and enhance business marketability through increased user interaction, creative and catchy advertising contents, and usage of hashtags for marketing benefits. With its more than 500 million active users, spending an average of 50 minutes a day on the app, it definitely is a promising platform for advertising business products and services. The more likes and followers you have, the better publicity it is for your brand.